I compile some initial facts in this report to ensure your website isn't breaking some basic rules that are simple, but critical NOT to over-looked!

The purpose of your site wasn't planned out. Many companies fall into the trap of "We need to have a website because our competitor has one". If you create a website without planning, you may actually be benefiting your competitors!

Decide what needs to be done to make the website an asset to the company. With proper planning your website can be a very powerful and low cost marketing tool, as well as a resource for existing clients.

This often happens when a site is just developed, you upload what is done to the internet and then simply forget about it! You might have the approach "I'll finish that later" and/or the links within the site weren't tested properly.

This is one way to kill your online business. If customers can't find what they are looking for QUICKLY they'll hit the back button in a heartbeat!

"We have been in the business 75 years and we our licensed to..." How many times have you seen this? Maybe you have it on your website right now?

Yes this is good information but when someone arrives at your site all they're interested in is: "What's in it for ME!" THEN, once they've seen what you have to offer they will look at your experience and references.

As you've probably seen many times before, page overload can and WILL cause confusion. If the design of your website is too busy or has lots of different colors, fonts and flashing banners; a visitor will be overwhelmed, won't find what they're looking for and will no doubt leave your site.

IMPORTANT: If the visitor has to click here, then click there and then follow a link somewhere else; they'll get frustrated and AGAIN leave your site. If they CAN'T FIND what they are looking for within the first 20 seconds, chances are you've lost them forever.

Keep the three-click rule in mind whenever possible. If a visitor needs to go beyond THREE clicks to get information, they'll never get there.

Size does matter! Yes you want to have a good looking site but if it takes too long to load most visitors simply won't wait. It's generally a good idea to optimize all images on all pages, especially the main INDEX page so that the whole page loads within a 10 seconds time frame.

Speak to your web developer about this issue, they'll understand what you're talking about, but don't just except what they say, make sure they have truly optimised it as best as possible.

Ok. So you have a website! And who knows about it? Many companies spend thousands of dollars with web developers creating wonderful looking website and simply forget to promote it!

It's not enough just putting your web address on company materials such as: business cards, letterhead, invoices, fax pages. You need to understand how to market your website ONLINE. After all, that's WHERE your website is - on the internet!

There are more than a DOZEN powerful website promotion techniques I can show you personally!.

By requesting an Internet Marketing Examination for YOUR internet site you'll know MORE about how to promote your site in 60 minutes that you'd EVER learn in some out-of-date course or book. Register now and I'll PERSONALLY review your site and guarantee you'll NEVER look back! Visit: https://anchor.net.au/secure/internetmarketingdomain.com.au/online-request-form.html to register.

All the best,

John Bertone
Founder
Internet Marketing Domain Pty Ltd